Additional Services

Digital Practice

Good public relations combine a strong digital PR offer. VP takes a reputation and content-based approach to online activity. It is important to strike a balance to ensure content and outreach provides good opportunities for optimisation and also positions the organisation as an authority with relevant content.

The digital practice provides the following services for clients:

  • Bloggers – we have strong relationships with the blogging community and can capitalise on those relationships to create viral spread about your product, service or message online
  • Blogging – VP can identify and train in-house bloggers and put technology in place to ensure blog content is approved before being made public
  • Content seeding – VP has strong relationships with websites that are highly regarded by Google. The result is that quality editorial content about your company can appear on the first page of Google search results within minutes of posting. Relevant and organic search traffic is then diverted to your website or call to action
  • Microsites – the creation, optimisation and marketing of microsites for promoting a specific event, product or activity
  • Off page optimisation – improving the reputation of your website or microsite with online marketing to ensure people searching for the products and services you provide are directed to your website
  • On page optimisation – making sure Google and other search engines can ‘read’ your website to help it appear in a prominent position in search results
  • Social media and monitoring – VP can manage social media campaigns on behalf of clients or simply provide tools that make in-house campaign management easier. This can involve making a success of social media pages, running competitions, identifying areas where your company should have an online presence, facilitating engagement and managing reputation
  • Online campaign results in 150% increase in ticket sales

Influencer Programmes

The Identification and influence of the highest-value audiences that can potentially impact a brand’s reputation. The Influencer Programme is a dedicated campaign developed to manage and enhance a brand’s priority relationships including analysts, academic bodies, associations, journalists, consultants, partners and management peers.

Analyst Campaigns

Analysts influence businesses by defining market categories, creating critical marketing channels, assisting in product positioning and helping users make purchasing decisions. VP Communications’ Analyst Relations Practice helps companies forge effective working relationships with analyst firms and produce positive business results. Staffed by seasoned analyst relations veterans the team works closely with clients to integrate strategic analyst relations into a company's overall communications plan.

Customer Reference Programmes

The Customer Reference Programme - a powerful communication tool that has given our client’s the competitive advantage. In use today by blue-chip clients VP Communications has a developed methodology and process to deliver a high-impact Case Reference Programme. VP’s dedicated team of account handlers, in-house writers and journalists is experienced in the management and execution of global case reference programmes. Our team possesses a breadth of knowledge across markets, technologies and clients and ultimately understands the issues that excite an audience - delivering impactful content.

Industry Programmes

The Industry Programmes initiative has been developed to aid our clients realise their full communications potential in industries of strategic importance. A bespoke campaign, the Industry Programme comprises influencer components – dictated by client priorities - that will ensure the successful penetration and desired influence in an industry.

Speaker Programme

Identifying the platforms to deliver your message is the role of the Speaker Programme. The VP team appraises, recommends and secures your speaking opportunity. We’ll train your execs, test your messages and positioning - priming your brand for success on the world stage.

For more information please contact: VP Communications Ltd, The Courtyard Studio, 18 Marshall Street, London W1F 7BE
Email: [email protected] | Telephone: +44 (0)203 282 7144