VP secures £100,000 of print coverage during Back Care Awareness Week

Back Care Awareness Week is an exceptionally competitive time for back care organisations seeking coverage in the media. To make the British Osteopathic Association stand out VP created a campaign to ensure drivers wear their seatbelts properly to protect them from whiplash – a condition many osteopaths have to treat following car accidents. This resulted in:

  • 72 pieces of coverage with an advertising equivalent value of over £90,000 and reached 2.5 million people
  • 166 radio interviews with an advertising equivalent value of over £180,000 with reach to 28 million listeners
  • See the video opposite to see a previous Back Care Awareness Week campaign around carrying big, heavy bags