Care Home Launch
When Cambian Healthcare asked VP to announce it had combined its operation with Care Aspirations, which would operate under the name Cambian Healthcare, VP used its first and newly built care home as a hook to grab media attention. Prior to the opening of Delfyn Lodge, a mental health unit for women, VP contacted local newspaper, online and broadcast media as well as important trade publications and journals. This resulted in coverage in Care Management Matters, Healthcare Market News, local coverage in a number of weekly publications and substantial coverage in daily newspaper the East Anglian Daily Times. The campaign peaked with a pre-recorded, on location broadcast feature by ITV Wales which lasted more than two minutes and was repeated throughout the day and online. ITV and BBC online both ran news stories about the new home.