A slice of Technology History
For the past twenty years VP Communications has worked for some of the most innovative IT companies at the cutting edge of technological developments; from the introduction of the Information Super Highway to the explosion of social media communities and the plethora of mobile applications. To illustrate a slice of our journey we have selected the following examples which highlight some of the business techology PR campaigns we have been involved in during the last decade.
Adaptive Planning – As the first pure software as a service (SaaS) solution in the business performance management (BPM) space, Adaptive Planning provides on-demand financial planning and reporting solutions. The company championed the demise of the static Excel spreadsheet – making it easy to move beyond and automate budgeting, forecasting, and reporting.
Audiocodes – The company is an early pioneer of the VoIP industry having shipped VoIP solutions as early as 1995. They have recently extended their presence in the Enterprise Mobility VoIP market with the debut of their MobilityPLUS productivity suite which extends the Microsoft LYNC 2010 enterprise collaboration solution to enable anywhere, anytime productivity and collaboration with Alcatel‐Lucent in the enterprise mid‐size Session Border Controllers (E‐SBCs) market.
ClearCube – The first desktop virtualisation solution and inventor of PC Blade computing. According to the media, PC Blades represented the single most important development in enterprise computing in the last decade.
Cobalt Networks/Sun Microsystems – Introduced the cool blue ‘Qube’ the first Microserver – affordable Internet and Intranet servers for non-technical users. The Qube is now part of the Conran Foundation Collection.
Cybertrust – A security services company, Cybertrust (now part of Verizon Business) provided information security solutions for businesses and government offering business application security services, including application testing; business asset identification assessments, enterprise and business information security assessments and PCI data standard assessments. Part of the company was the ICSA Labs, an independent division providing credible, independent, vendor- neutral, 3rd party product testing and assurance for end users and enterprises. Their CTO, Peter Tippett, was a leading light in the IT security industry. He is credited as the developer of one of the first anti-virus software, “Vaccine”, which was later sold and renamed Norton AntiVirus.
Extech – Innovator, designers and manufacturer of portable printers for enterprise-wide applications focusing on mobile information and remote transactions. Extech were the first company to introduce portable printers for use with the hand held Psion Organiser, the first portable printer with integrated magnetic card reader, the first to demonstrate IrDA in a portable printer, the first portable printer with data-logging built-in and the first portable printer integrated Bluetooth™.
IBM Tivoli – Launch of Bossman stripped down version of the full Enterprise System Management system. First time a solution of this functionality was developed for the medium enterprise or at the departmental level of larger corporate.
ICL Fujitsu – The company launched the world’s first multi functional smart card loyalty scheme for the high street called ‘EasyChip’ They also developed the WH Smith Clubcard, the first on-line loyalty card for a high-street retailer. At the time the card was believed to be the most sophisticated in Europe.
Innopath – Mobile Device Management (MDM) applications Innopath was the first to deploy commercial FOTA (Firmware over the Air – a method of performing remote updates of mobile phone OS/Firmware) and continues to lead with its end-to-end MDM solution supporting firmware, configuration, security, and application management.
Kerridge Mediabin – The first software platform designed for managing and controlling company images, corporate identity and brand management. This technology addressed the challenges brought about by the then emerging New Media marketplace. Images had to be delivered quickly across various media types – electronic or print – and in many formats, resolutions, and colour spaces which was becoming expensive. The introduction of MediaBin software platform enabled cost effective cross-media image production – and image processing in general.
LogMeIn – Pioneer and creator of the world’s most widely used remote connectivity and support services. They have developed a number of solutions from a remote computer management and support tool that helps track, diagnose and repair remote PC and server issues to file sharing, systems management, data backup and on-demand, remote customer support for Android-based smartphones and mobile devices.
Mindjet – Business productivity software – The first company to combine a visual productivity application (mind mapping) with a comprehensive collaboration platform allowing people to work individually or collaborate in real-time. Used by more than 1.5 million professionals around the world in six out of every 10 of the companies listed in the Fortune 100.
Musinaut MXP4 – Inventors of a new interactive music technology providing a breakthrough in interactive digital audio file platform allowing artists and music fans an enriched and dynamic music experience. The company’s ambition was to have MXP4 Technology embedded into all digital music listening devices such as mobile phones, music players, computers, PDAs and consoles.
Olivetti FileNet – First company to create commercially successful document imaging systems for businesses and released the first commercial Business Process Management (BPM) software, called WorkFlo. The systems used state of the art Optical Storage and Retrieval (OSAR) technology and robotic Jukebox storage devices.
OpenXchange – First credible open-source alternative to Microsoft exchange.
Pheonix Technologies – Launched HyperSpace a new award-winning operating environment for mobile users brining in an era of instant-on, always-connected computing ensuring a positive user experience with the then new lines of netbooks. HyperSpace dramatically simplifies and improves the mobile experience in multiple ways. It boots up and powers down in seconds, giving users almost instant access to important web-based applications.
PSINet – One of the first internet service providers, a major player in the commercialisation of the Internet. The company flourished in the dotcom era and unfortunately also felt the effects of the bubble burst.
The Philips Group – Predicted that adoption of the Wireless Web will be fastest in the UK of all European countries by the end of 2001, becoming the first to join Scandinavia in achieving the highest deployment and adoption of the wireless web. The Philips Group also launched the first global Colocation convention in Europe focusing on how outsourcing, increasingly used by corporates, is becoming a new growth sector for the colocation industry in the UK and Europe.
Wipro Technologies – Third largest Indian global IT services company. As world demand for more IT skills and more cost effective IT services grew so the off-shore outsourcing industry space expanded. Wipro quickly grew in stature and recognition to become one of the top Global IT services companies on a par with its large established western IT counterparts.