VP has worked with some inspirational clients across technology, health and consumer and we’ve helped both blue-chips and young start-ups hit the national headlines.
In technology PR our experience ranges from semiconductors, telecommunications and infrastructure to enterprise hardware and software, connectivity, broadband and data centres, IT security, consumer electronics, and wireless technologies. We excel in making technology relevant to all audiences and strive to continually learn and adapt the way we work to meet the rapid changes in the industry. By adopting a business solutions approach to IT, VP has been a pioneer in demystifying technology and communicating its business impact to key audiences. Lateral in approach we ensure your brand profile will reach a wider range of decision makers and industry influencers.
In healthcare PR our experience ranges from working for global health and life sciences companies, operating across many fields including drug development and disease diagnosis processes, molecular imaging, radio-therapeutics and analytical instruments, as well offshore outsourcing, business intelligence and strategic consulting services for the pharmaceutical and healthcare industries.
VP built a foundation for their clients establishing them as thought leaders in their key areas. By generating positive coverage and more balanced reporting, the campaigns not only increased awareness but also helped to avert coverage of any potentially sensitive news.
Our expertise in healthcare PR has led to some impressive campaigns for our clients. We combine consumer PR, business to business PR and even technology PR to ensure we spread the message of our healthcare clients to as wide an audience as possible.
Business to Business PR
VP has worked across many commercial industry sectors on B2B PR campaigns including major international office furniture manufacturers and designers. Automotive companies servicing nationwide dealerships, new car launches, promoting market intelligence and statistics. For financial institutions VP has run internal communication projects, PR campaigns and events. For conference and exhibitions organisers, VP has acted as the show PR office, supporting exhibitors and speakers..
In consumer PR, VP has worked for companies in the leisure and travel, fashion and jewellery, online communities and comparison sites, as well as for charities and organisations in complementary health.
Wipro Technologies, SunGard, Sun Micro Systems Appliance Unit, PSINet, ClearCube Technologies, RSA, Extech Instruments, LogMeIn, Oceanus, Mindjet, Digiplex, IBM Tivoli, Maxatec, Yahoo, CMP, The BroadGroup, Independent Forecourt Standards Forum (IFSF), Cognitive. NComputing, InnoPath, Musinaut, Stripe 21, FileNet, i2 and non IT clients include: MDS Pharma Services (Canada), Esprit Jewel, Balanzza, The Food and Drink Independent Network (FDIN), British Osteopathic Association and Mouth and Foot Painting Artists, Alliance Capital and Moneynet.
Trade Association PR
Trade Association PR is a very specialist area. There are councils, local branches, secretariat functions and varying structures to understand and build relationships with. Stakeholders are wide and varied and require careful consideration and consultation to ensure PR campaigns are a success.
VP has a number of Trade Association PR clients.
PR Case Studies and Examples
The VoIP pioneer, Audicodes came to us with a very ‘esoteric’ – how do we get the world interested in our Enterprise-Session Border Controllers (E-SBC)? To most E-SBC is just a bunch of letters but to big business it’s a device that stops someone hijacking your telephone system to make illegal calls or intercept your messages.
‘Phone phreakers’ were a phenomenon of the 80’s, a subculture of people who wreaked havoc with telephone systems. We took the idea and gave it a modern twist. The News of the World journalists hacking episode was firmly in the spotlight so we were able to highlight the dangers of VoIP communications in a very modern way. We achieved coverage in UK, Germany and France.
We have been supporting companies in the datacentre and colo/hosting sectors since the late 1990s Since 2004 VP has supported BroadGroup conferences and the many regional industry reports they produce. VP promoted and managed international media outreach to support Broadgroup’s in the UK, Monaco, Singapore, Abu Dhabi, Mauritius, Hong Kong, Sweden, Norway and Ireland. Generating media coverage, securing journalist attendance, profiling BroadGroup analysts, producing thought leadership content around the industry issues and regional reports and supporting sponsors. As well as helping with speaker acquisition, business contacts and staff attendance at selected conferences.
The Health Insurance Group
The Health Insurance Group (HIG) is wholly-owned by AXA PPP and advises appropriate medical insurance for companies and individuals. The company wanted to create brand awareness in the relevant markets; healthcare, insurance, HR & personnel, business, consumer and national media. In particular focusing on SMEs and the issue of wellbeing in the workplace, VP created a number of campaigns and a varied programme of thought leadership that would cover everything from mental illness, general employee health, insuring employees abroad and maintaining employee engagement. The PR activity has since developed in line with THIG’s expanding PMI services such as the introduction of employee health audits. A low cost benefits portable as well as providing industry perspective on issues such as new government regulations such as IPT. This has achieved coverage across target trade, HR and SME media as well as nationals and vertical publications.
In 2013 VP was contracted to act as the press office for the newly formed CHF Media Group, to launch their new children’s animated series – Pip Ahoy! and support associated toy launches and events . CHF was born out of the multi award winning animation house, Cosgrove Hall, famous for big brand children’s shows such as Danger Mouse, Wind in the Willows and Count Duckula. This led VP is currently representing their award winning documentary maker, Glasshead, supporting their involvement in Bloodhound and educational programmes for C4 and Al Jazeera TV.